Table of Contents
The UAE continues to be a beacon of progress, championing the inclusion and empowerment of its women across diverse fields. This spirit of unity and ambition was vividly on display at the Abaya Rally 2024, held on the 24th of August at the renowned Dubai Autodrome. This year’s rally, marks the 4th edition, embracing the theme “Women: Ambitions & Inspirations for the Next 50 Years.” To commemorate Emirati Women’s Day, the event brought together Emirati women from different professions, including motorsports, technology, art, fashion, and more, under one powerful platform to celebrate their achievements, dreams, and the enduring strength symbolised by the abaya they adorn.
Abaya Rally 2024: Highlights
The Race Begins
The day’s festivities began with a thrilling rally featuring over 50+ passionate women drivers. The Dubai Autodrome buzzed with excitement as these skilled motorists took to the circuit. The motorheads showcased their driving prowess in a friendly competition. The Abaya Rally saw a stunning line-up of supercars, like BMW, Porsche, Audi, and other brands making a grand statement on the track. The roar of engines was more than just noise, it was a declaration of empowerment, confidence, and the unbreakable spirit of women of the UAE.
Celebrating Ambitions and Inspirations
As the engines cooled, the Abaya Rally 2024 transitioned into a series of insightful and inspiring activities that highlighted the theme of the day. The evening’s schedule was thoughtfully curated, beginning with a panel discussion. This discussion delved deep into the aspirations and inspirations that will shape the next 50 years for women in the UAE. The panel featured prominent voices such as Eman Thani and Marion Englert, whose insights captivated the audience, sparking thoughtful conversations about the future.
Honouring Achievements
Following the panel discussion, the event shifted its focus to recognition and celebration. A select group of women from various fields were honoured for their outstanding contributions and achievements. Among those celebrated were Safa Almahri, Fouzia Zahoor, Nahla, Syeda Ayesha Atif, and Nora Al Jassasi. Each of them representing the diverse talents and determination that drive progress in the UAE. Their stories are a reminder of the incredible potential of the nation’s women, perfectly aligning with the spirit of the Abaya Rally.
A Celebration of Fashion
The celebration continued with a fashion show, where the abaya, a symbol of tradition and elegance was reimagined in vibrant, and contemporary designs. The runway came alive as participants showcased their unique styles, blending cultural heritage with modern flair. This segment of the Abaya Rally 2024 was a powerful statement of how tradition can coexist beautifully with innovation.
A Taste of Tradition
No celebration in the UAE is complete without savouring its rich culinary heritage. Attendees were treated to a sumptuous dinner featuring traditional Arabic cuisine. The offerings were an array of dishes that added a flavorful end to an already unforgettable day.
Acknowledging the Support
The evening concluded with a heartfelt session thanking the event’s sponsors for their unwavering support. This moment of gratitude underscored the collaborative spirit that made the Abaya Rally 2024 a resounding success.
Measurable Outcomes
The Abaya Rally 2024 was more than just a celebration, it was a strategic platform for Travelwings.com to connect with a passionate new community. As the only travel agency present, we had the unique opportunity to showcase our supercar tour packages, sparking significant interest among the attendees. By the end of the event, we had secured numerous registrations and inquiries, marking our successful entry into this dynamic community of automotive enthusiasts.
Memorable Moments
One of the standout moments for Travelwings was the showcase of a Porsche. Which donned our enigmatic brand on it’s hood in the assembly area next to the racing track. This prominent branding not only amplified our visibility but also aligned perfectly with the high-octane energy of the Abaya Rally.
A Bit of Improv
Despite the challenges posed by the UAE’s warm climate, attendees remained engaged. We adapted to the situation by offering refreshments such as beverages and chocolates. This helped maintain a positive interaction with the crowd.
For more insights on our participation in the Abaya Rally 2024, visit our Instagram page Travelwings.com. We have tagged the official partners Abaya Rally & Orbit Events UAE.
